Book Contents
BOOK CONTENT
Over 100 chapters of useful information to help Entrepreneurs; people who are starting a business; people running a business; and young ambitious and enthusiastic students who want sound, good, practical advice, about their business.
Please click on a title below to view the chapter headings.
It Starts with a Buzz
The University of Life
Service, Service, Service
What Business Should You Be In
When is the right time to Start a business
Don’t Be a Flake
Get It Right from the Start-Build Your Business like an Egyptian Pyramid
My First Business Venture
How I Started My Business
Where It Went Wrong
Making a Mistake
Don’t Burn Your Bridges
Damage Limitation and Control
How I Moved On
Controlling Your Financial Exposure
Getting Help with Your Idea
How do You Research Your Idea
Why You Have a Business
Always Be Prepared
Vertical or Horizontal Vision
What Direction to Follow
Leadership and Employing Staff
Guiding Your Management Team
Enjoy Your Work and Your Life
Get Your Products and Services Right
Low Cost Products and Service is not the Way Ahead
Do You Need a Business Partner
Business Expansion
If You Want to Diversify, of What Should You Be Aware
More Examples of Business Expansion
The Importance of Good Time Keeping
Time Management
Real Estate Investment
Finding the Solution
Audience Identification
Marketing Strategy Options
Who Are You Going to Sell to and How
Business Name Recognition
Effective Advertising
Market Intelligence
Special Marketing Offers
Websites
Search Engine Recognition
My Experience with Websites
Portal Websites
The Downside of the Internet
The Best Way to Sell
How to Keep in Contact with Your Customers
Public Relations
Successful Marketing Examples
Thinking Outside the Box-Pop up Stores
Getting more from your customers
Customer retention
The Importance of Profit and Loss Information
Profit and Loss Statement
Cash Flow
Gross and Net Profit
What Should Your Profit Mark-Up Be
Vanity or Sanity-Sales or Profit
Getting Paid on Time
Chasing a Bad Debt
The Art of Negotiation
Examples of Negotiation
Successful Tips on Negotiation
Utilizing Your Cash
Buying a Business
Selling a Business
Valuing Your Business-How Much Is It Worth
Raising Money for Your Business
Borrowing Money
Preparing a Business Plan
Preparing to Meet a Bank or Investor
Tips on Negotiating an Investor Deal
An Exit Strategy from Your Business
What to Include In an Investor Agreement
Patents
Lawyers and CPA’s Are Human
The Cost of Professionals
Understand Every Agreement and Contract
Know what you are getting in every deal
Keep Them on Their Toes
How Much Professional Business Advice Should You Listen to
Keep Notes of Meetings
Some of the Reasons for Failure
Is It Time to Expand or Diversify
Have You Enough or Too Many Staff
How to Expand Your Existing Business
What You Should Do Now
Starting a Business
Chapters
- It Starts with a Buzz
- The University of Life
- Service, Service, Service
- What Business Should You Be In
- When is the right time to Start a business
- Don’t Be a Flake
- Get It Right from the Start-Build Your Business like an Egyptian Pyramid
- My First Business Venture
- How I Started My Business
- Where It Went Wrong
- Making a Mistake Don’t Burn Your Bridges
- Damage Limitation and Control
- How I Moved On
- Controlling Your Financial Exposure
- Getting Help with Your Idea
- How do You Research Your Idea
- Why You Have a Business
- Always Be Prepared
- Vertical or Horizontal Vision
- What Direction to Follow
- Leadership and Employing Staff
- Guiding Your Management Team
- Enjoy Your Work and Your Life
- Get Your Products and Services Right
- Low Cost Products and Service is not the Way Ahead
- Do You Need a Business Partner
- Business Expansion
- If You Want to Diversify, of What Should You Be Aware
- More Examples of Business Expansion
- The Importance of Good Time Keeping
- Time Management
- Real Estate Investment
- Finding the Solution
Identifying Your Audience: Marketing & Selling
Chapters
- Audience Identification
- Marketing Strategy Options
- Who Are You Going to Sell to and How
- Business Name Recognition
- Effective Advertising
- Market Intelligence
- Special Marketing Offers
- Websites
- Search Engine Recognition
- My Experience with Websites
- Portal Websites
- The Downside of the Internet
- The Best Way to Sell
- How to Keep in Contact with Your Customers
- Public Relations
- Successful Marketing Examples
- Thinking Outside the Box-Pop up Stores
Financial Management
Chapters
- The Importance of Profit and Loss Information
- Profit and Loss Statement
- Cash Flow
- Gross and Net Profit
- What Should Your Profit Mark-Up Be
- Vanity or Sanity-Sales or Profit
- Getting Paid on Time
Chasing a Bad Debt - The Art of Negotiation
- Examples of Negotiation
- Successful Tips on Negotiation
Maximizing on Your Audience
Chapters
- Getting more from your customers
Customer retention
Why Businesses Fail
Chapters
- Some of the Reasons for Failure
- Is It Time to Expand or Diversify
- Have You Enough or Too Many Staff
- How to Expand Your Existing Business
- What You Should Do Now
Professional Advice
Chapters
- Lawyers and CPA’s Are Human
- The Cost of Professionals
- Understand Every Agreement and Contract
- Know what you are getting in every deal
- Keep Them on Their Toes
- How Much Professional Business Advice Should You Listen to
- Keep Notes of Meetings
Raising Money, Buying and Selling a Business
Chapters
- Utilizing Your Cash
- Buying a Business
- Selling a Business
- Valuing Your Business-How Much Is It Worth
- Raising Money for Your Business
- Borrowing Money
- Preparing a Business Plan
- Preparing to Meet a Bank or Investor
- Tips on Negotiating an Investor Deal
- An Exit Strategy from Your Business
- What to Include In an Investor Agreement
- Patents
Motivate Yourself to Success
Chapters
- Memory Attitude
- Do Not Compare Yourself with Others – Just believe in Yourself
- Putting Effort into Success
- Success Is Your Responsibility
- Stay Focused at All Times
- Removing Limitations
Getting the Best Out of Your Life - Happiness and Self Belief
- Being Competitive
- Leave Your Baggage Behind